Dynamic pricing adding to ‘dystopian’ 2026 World Cup, ex-Liverpool CEO says

Peter Moore accuses FIFA of undermining the spirit of the World Cup through extortionate ticket prices and greed.

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If the 23rd edition of the FIFA World Cup has become prohibitively expensive – with tickets fetching prices at more than $2m for the final – blame dynamic pricing, along with greed, says longtime gaming and sports executive Peter Moore.

“Dynamic pricing doesn’t belong in the World Cup and football,” Moore told Al Jazeera in a recent interview from his home in Santa Barbara, California.

Dynamic pricing adding to ‘dystopian’ 2026 World Cup, ex-Liverpool CEO says

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