In this article
For many young Americans, dating is becoming as much about finances as it is romance.
Half of single Americans surveyed said they are going on fewer dates or choosing less expensive activities because of rising costs, according to BMO Financial Group’s 2026 BMO Real Financial Progress Index. The bank polled 2,501 adults in late December through January.
Not only that, but 48% of Gen Z adults and 40% of millennials surveyed said the high price of dating gets in the way of reaching their financial goals. A single date costs Gen Z adults $205 on average and millennials $252 on average, BMO found.
Nearly half of singles, 47%, said dating just isn’t worth the expense, according to the survey.
