Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitions
Scroll through your timeline of choice and it won’t be long until you land on a video posted by a social media chef trying to send their recipes viral.
Such is the popularity of cooking videos that everyone from Michelin star masters to self-taught beginners like Brooklyn Beckham are setting up tripods on their kitchen counters to capture the perfect cut, cuission or crust on their culinary creations.
But the lure of social media could, according to some industry figures,be causing young cooks forgo the formal training of a catering college.
Will Murray, who worked at the double Michelin-starred restaurant Dinner by Heston before opening his own critically acclaimed venue, Fallow, said social media cooking videos sometimes stretch the boundaries of what is possible.
