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Rivian Automotive

on Wednesday said it has started production of its new R2 all-electric vehicle for customers at its plant in Normal, Illinois.

The start of production is a crucial milestone for the company ahead of customer deliveries, which are scheduled for later this spring. Investors will be watching for the company to ramp up production for the foreseeable future.

Rivian expects the R2 — an updated, less expensive EV that looks like its flagship R1 SUV — to attract more buyers and deliver on the company’s promises to cut costs and become profitable in the years ahead.