Reebok plans hundreds of China stores to capture activewear boom
Owner Authentic Brands hopes bricks-and-mortar relaunch will generate $1bn in annual sales within a decade
Owner Authentic Brands hopes bricks-and-mortar relaunch will generate $1bn in annual sales within a decade

Sportswear group’s softer than anticipated outlook stirs concerns about multiyear turnaround plan

Beijing seeks to bolster revenues to compensate for slowing economic growth

Sponsorships and collaborations soar even as industry slowdown spurs renewed focus on wealthiest customers

Collaborations are bringing small labels to new audiences and big retailers the chance to revitalise their fashion credentials

Pwned by Beijing

Sportswear group says latest earnings numbers reflect financial effects from corporate turnaround programme