The boss of a Birmingham haulage and logistics firm says artificial intelligence has drastically reduced missed deliveries and helped drive up productivity without job losses.
Mobile People Powered Logistics delivers 1,500 different shipments every day, from a single pallet right up to a full lorry load.
Managing Director Matthew Marriott explained how, when it came to AI, "staff that enjoy tinkering with this sort of stuff" eventually led to some impressive increases in revenue, up from £5m to £20m.
Marriott's staff used AI to improve communications between internal computer systems, but they also automated phone calls to customers.
When a lorry is on its way the AI system scans the customer's phone number from the delivery details, then an hour before delivery it automatically calls to remind them their order is on the way and they should prepare for delivery.
