The annoyance economy isn’t going anywhere
We must find our own amusements in dealing with spam, robocalls and chatbots
We must find our own amusements in dealing with spam, robocalls and chatbots

Idleness breeds creativity if only we can ignore shallow technology distractions

The algorithms of the distraction economy are feeding us what we already like, creating a loop with no progress

Algorithms ensure that people who click on scams are likely to see more of them

Words are replacing action, but success doesn’t manifest itself

Once established by professional training, the addictive pull of screens, newsfeeds and email replies is impossible to shake

But it relies on a host of rosy assumptions going in investors’ favour