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As grocery chains face mounting pressure from inflation-weary shoppers and growing competition, some in the industry are starting to rely on AI to protect margins without losing customers.

Traditional levers to protect profits or drive sales, like raising prices or running blanket promotions, are becoming less effective as shoppers split trips across multiple retailers in search of value. That dynamic has helped drive market share gains for discounters like Dollar General

and warehouse clubs like Costco

, forcing traditional grocers to rethink how they compete.