Nutella is branching out.
After more than 60 years of chocolate and hazelnuts, the brand has launched Nutella Peanut, the "first flavor innovation" in its history.
According to the Ferrero Group, Nutella Peanut "delivers a new taste experience that blends the unmistakable creaminess of Nutella with the delicious taste of roasted peanuts."
Nutella is bringing the "peanut" to New York City with its first-ever Nutella Peanut Pop-Up on May 16 and May 17. Fans will gather at 372 Lafayette Street for a fully interactive experience with "games, rewards, and the ultimate snack worth playing for."
"Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years," Noah Szporn, senior vice president of spreads, Ferrero North America, said in a statement.
