Dr. Diamond’s Metacine EyeLiftDr. Diamond’s MetacineEvery single detail about Dr. Diamond’s Metacine was created through the lens of a plastic surgeon, from the innovative ingredients that make up the cutting-edge formulations to the sleek packaging. It makes perfect sense when you learn that the founder of the skincare brand is Jason B. Diamond, MD, FACS, a double board-certified facial plastic surgeon and Founder of The Diamond Face Institute. That goes for their new launch, Dr. Diamond’s Metacine EyeLift.“I've spent 25 years dealing with eyelid anatomy, both surgical and non-surgical,” Dr. Diamond says. “I'm a facial plastic surgeon; I've built my whole career and my whole reputation on our facial surgeries, which involve facelifts, but also brows and eyes. We have all these in-office, proprietary treatments that I honed over years and years and years to address any issues we see. That was why we came out with EyeLift; it was the inspiration for that.”Essentially the wishlist of eye serums, EyeLift does it all: It lifts, firms, refines, visibly smooths fine lines and wrinkles, tightens the upper lid and under-eye area, and helps reduce dark circles and puffiness. It also works to improve the appearance of contours around the eyes. “I’ve incorporated surgical principles into all my non-surgical [treatments] and the serum is meant to mimic that as much as possible,” he says.A model with Dr. Diamond’s Metacine EyeLiftDr. Diamond’s MetacineSince the skin around the eyes is the thinnest on the body, it has a weaker barrier, making it more prone to sensitivity, dryness and the signs of aging, including volume loss. Over the years, skin volume decreases as a result of the natural loss of collagen and hyaluronic acid. That’s where the hero ingredient, the bioremodeling peptide complex, comes in. Meant to imitate the body’s natural healing process, it contains a bioidentical microcollagen and peptides to boost the synthesis of collagen and hyaluronic acid while hindering the enzymes that break down collagen and speed up aging. The complex reverses signs of aging in as quickly as one week. After three years of formulation, EyeLift contains 12 bioactives that were all carefully selected for specific reasons. “It was designed because the skin is like a scaffold,” says Tammy Goodarzi, Co-founder and Chief Brand Officer of Dr. Diamond’s Metacine. “Every day as you get older, you can imagine the extracellular matrix—if you imagine a super tight knit web—getting looser and looser and looser, and things are falling through. Think of EyeLift as applying a daily strengthening to every single fiber, so that you're keeping that tight knit.”It’s not just the bioremodeling peptide complex that delivers results both instantly and over time. EyeLift also contains a fast-acting hyaluronic acid filler to smooth lines and a hyaluronic acid-retinol complex to gently boost regeneration and renewal sans irritation. Plus, arnica, daisy and hawkweed improve microcirculation and reduce vascular pigmentation. Chestnut seed extract helps instantly firm crow’s feet and hydrolyzed rhodophycea extract fights sagging and stress.Dr. Diamond’s Metacine EyeLiftDr. Diamond’s MetacineDuring the formulation process, it always went back to Dr. Diamond’s practice. “The line was always going to be based on treatments that Dr. Diamond does in-office,” says Dr. Jessica Combs, Co-founder and Chief Executive Officer of Dr. Diamond’s Metacine. “There's a treatment that he does, called Diamond Facial Contouring, in two areas, around the eyes and around the lips. This eye serum is based on that procedure to address the aging eye. People see sagging eyelids, crow's feet, puffiness and hollowness. His procedure addresses all these with a mixture of things, like under-eye filler using a very specific technique. He was thinking about how can we address this area in a skincare product based on what I know and see in my clinic?”To prove its efficacy, EyeLift underwent clinical testing, revealing that 96% of users had improved under-eye crepiness and eye contours at four weeks, and 100% had improved under eye dark circles and improved firmness of skin around the eyes at one and four weeks. Dr. Combs believes its potency comes from the fact that all of the ingredients work synergistically. “It's a super multi-functioning hero product made with all these amazing ingredients that he put together in a way that creates molecular synergy, where it's multiple ingredients working together to create this better result on the skin than what you can get with single ingredient products,” she says.True to all products in the line, the chic packaging tells a story. “The eyes are the focal point of the face, acting as a gateway for human emotion, expression and communication,” Goodarzi says. “The face is structured to frame the eyes and direct focus upwards, making it no surprise that humans naturally gravitate toward the eye region when observing faces to determine mood, health and identity. If the eyes are the focal point of the face, your eye serum should be a focal point of your skincare routine. In its packaging, EyeLift’s base serves as a pedestal, transforming the product into a counter-worthy object, yet removable for more compact traveling. Its silhouette is intentionally sculptural, echoing the natural contours of the face lifted—defining effects of the formula itself. Every curve reflects the concept of contour while the elevated form honors the eye as the center of attention.”