Narwhal Labs advert depicts woman next to strapline: ‘She outworks everyone. And she’ll never ask for a raise’

An AI company which recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.

The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.”

The ad continues: “Meet your new AI employee. Always on, never sick and no HR required.”

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