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Walmart
’s largest private brand, Great Value, is getting a fresh look.
Starting in May, the brand’s approximately 10,000 items that span from LED lightbulbs to gallons of milk and frozen chicken nuggets will hit the shelves in new packaging, the company announced Wednesday. Walmart first launched the brand in 1993 and hasn’t changed its look in over a decade. The price and the products inside of the new packaging will stay the same.
Shoppers will see the more modern and colorful packaging of Great Value beginning with snacks, followed by cereals, cream cheeses, and sour cream items. It will take about 18 to 24 months for every product to get new packaging, said Scott Morris, senior vice president of private brands for Walmart U.S.
