Can the traditional British tabloid survive the digital age?
Social media feeds, AI summaries and influencer-driven content are luring readers away
Related reading
Active social media use drops as Britons become more cautious online
Proportion who are actively posting, sharing or commenting has dropped since last year
Social media is for picking up vibes, not information
Users trust it even less than they do mainstream news outlets
The end of the gatekeepers
In the age of social media, the establishment no longer controls the narrative
Data: you don’t know what you’ve got till it’s gone
To decide whether official statistics are useful, look at what happens when they disappear
There is method in the market’s madness
But it relies on a host of rosy assumptions going in investors’ favour
Social media has been put on notice
Legal and legislative pressure is mounting to safeguard young people