Sponsorship income due to rise by more than 40%
Champions League clubs to benefit from the growth
Uefa is poised to bring in more than €1bn (£870m) a year in commercial revenues from club competitions from next year, with two more global sponsorship deals close to being agreed.
Uefa’s commercial arm, UC3, is finalising agreements with an official payments provider and technology partner, which would complete their roster of premium global partners and see sponsorship income rise by more than 40%. Six-year deals with AB InBev as Uefa’s official beer partner and Pepsi as soft drinks provider from 2027 to 2033 have already been agreed, while Nike last week entered exclusive negotiations to replace Adidas as Uefa’s match ball provider.
The forecast increase in commercial revenue exceeds the significant growth Uefa has already achieved from selling the first block of TV rights for the 2027-31 cycle, and would take the governing body’s annual earnings over €6bn, a significant increase on the current figure of €4.4bn. With Uefa currently allocating 74% of its income in prize money for Champions League clubs, and 17% given to the Europa League and 9% to the Conference League respectively, the commercial growth will see the biggest clubs cash in.
