Described as the ‘must-have’ home accessory of 2026, sales of ‘posh’ matchboxes are up 121% at Selfridges
Goodbye Swan Vesta, hello Cartier. Matchboxes are the latest home accessory to get a luxury makeover – and some of the price tags are striking.
At the upmarket department store chain Selfridges, sales of posh matchboxes are up 121% year-on-year and it said they were “the must-have home accessory for 2026”. The store has more than doubled its range to meet demand, selling over 100 styles at prices ranging from £5 to more than £230.
At the most expensive end of its range is a set of three paper and card tubes, decorated with panthers and containing 80 matches each. Designed by Cartier, it retails at £235.
Jo Laing, who designs and sells ceramic-topped matchboxes, has seen sales rise 60% year on year and her work is now stocked in Harrods. She said they “sell out so quickly we struggle to keep them in stock”. Her reusable limited edition boxes retail for £70.
