The company is casting a new line to reel users into its ecosystem, with fresh hardware as the lure and services as the hook.
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Apple’s new MacBook Neo gives the company its cheapest laptop in years, creating a budget entry into the Mac lineup.
Apple has unveiled the MacBook Neo, a new lower-priced laptop starting at $599, designed to broaden its appeal in the…
PC companies are scrambling to respond to Apple's surprise entry into the budget laptop market, Asus CFO Nick Wu says—and rivals…
Cute, colorful laptop takes the place of the old $599 M1 MacBook Air.
Snappy performance, high-quality screen, best-in-class keyboard and trackpad show cheaper can still be great
The Neo won't be for everyone, but Apple has managed to preserve a premium feel.
