Is a Buc-ee’s backlash brewing over its new pay‑at‑the‑pump rule?

Is the Buc-ee's cult facing a schism?

A Florida man and formerly loyal Buc-ee's fan has gone viral for ripping around $200 worth of beaver-branded merch off his car in protest of the Texas-based travel center chain's pay-at-the-pump policy.

Griffin McCarty posted the video to his TikTok account on March 17, saying he drove 30 miles to the St. Augustine, Florida, Buc-ee's location to use a gift card for gas, only to be told it wasn't allowed.

"Got $4 in my account and 10 miles in my tank and literally can't even get back home without getting gas money from my parents," he posted underneath a video showing him peeling off Buc-ee's bumper stickers and kicking a stuffed beaver mascot.

McCarty said in a comment to the post that "it said online I could use the giftcard."