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Western fast-food chains including McDonald's and KFC plan to open thousands of new outlets in China's smaller cities and rural towns over the next three years.
Catch up on global daily news
Compelling long reads
Future-gazing analysis, predictions and speculation
Tune into captivating conversations
Watch engaging short films

They are following a different playbook from that of their elders

A handpicked article read aloud from the latest issue of The Economist

It is now the nongchaoer making it big

A 21st-century test of a 19th-century observation

A handpicked article read aloud from the latest issue of The Economist

China’s rivals are learning how to get what China won’t share