Fewer adults in the UK are posting, commenting on, or sharing material on social media - while AI use is up and the majority of people worry about their screentime - according to Ofcom.
Across the UK, 49% of respondents said they actively post on platforms such as Instagram, Facebook and X, down from 61% the previous year, according to the regulator's latest survey of online habits and usage.
Ofcom said this, and its finding some people were choosing to post less permanent content, indicated a rise in "passive" social media use.
For social media expert Matt Navarra, it suggests people may be seeking "digital self-preservation" by turning to smaller, private spaces like group chats and DMs.
"People haven't fallen out of love with social media, I think they've just become a lot more intentional about how they show up on it," Navarra told the BBC.
