My two rockstar cats, Freddie and Hendrix, are as picky as it gets — present them with a humble serving of dry kibble for urinary care, weight management and fur ball reduction, and they haughtily turn up their noses. Place a tube of the so-called “cat Go-Gurt” at their their muzzle, however, and suddenly they’re at the Ritz Cat-lton with their pinky paws raised up, living their best lives. What gives?
The beauty behind “cat Go-Gurt”
“[This] moist, lickable cat treat that comes in a soft or squeezable tube, much like an iconic yogurt of our childhood,” says Dr. Liza Cahn, veterinarian at Embrace Pet Insurance. “These flavorful pouches are made by several different brands, and the flavor and texture is often highly appealing to cats.” The strong aroma paired with the novelty of licking it directly from a tube is also what keeps kitties coming back for more.
(It probably goes without saying that these treats are not associated with portable snack from Yoplait — they’re simply packaged in a similar way, leading many pet owners on the internet to use “Go-Gurt” as shorthand.)
Part of its appeal is how versatile the treat is, too. “It may be consumed directly from the tube or squeezed into a dish or on top of food to encourage eating,” she says. “The high moisture content can also be beneficial for cats to help ensure adequate hydration, which is particularly important for urinary health.”
