Chinese micro-dramas target US with familiar tropes for phone audience
Love and fantasy stories dominate a wildly popular genre in China that is trying to adapt to western tastes
Love and fantasy stories dominate a wildly popular genre in China that is trying to adapt to western tastes

Low costs, short production times and juicy plot lines may help format reach global viewers

Chinese policymakers are finally getting serious about boosting consumption

Western groups embark on cultural shifts to slash development times and costs as competition mounts

The US needs to block Chinese access to the most advanced technology

Shanghai trade fair puts foreign desire for the Chinese market on full display

With the US destroying its own credibility, the opportunity is Beijing’s for the taking