The Australian government has announced long-awaited gambling advertising reforms, after years of public pressure.
The suite of measures will further limit when and where gambling ads can appear, as well as who can star in them - but they stopped short of a full ban, which had cross-party support and the backing of a range of community groups.
Restrictions have been fiercely opposed by powerful gambling agencies, as well as media firms and sports organisations who feared a steep revenue hit.
Australians lose more money to gambling, per capita, than anywhere else in the world.
A number of countries - like Italy, Belgium and Spain - have introduced total or near-total bans on gambling advertising, and a parliamentary inquiry weighing up reform in Australia recommended similar more than 1000 days ago.
