"Now or never," Peter Magyar has been telling Hungarians, in a breathless campaign across the country in the run-up to 12 April elections that opinion polls suggest he can win.
This 45-year-old former Fidesz party insider represents the biggest threat to Viktor Orban's rule in Hungary since he won the first of four consecutive victories in 2010.
Magyar's slogan dates back to a revolutionary poet's 19th Century rallying cry to rise up for the homeland.
After more than 100 campaign stops his message has been shortened to "Now": the words "or never" have been crossed out, adding to the urgency.
He is on course to visit all of Hungary's 106 constituencies, and he has given four, five, even six speeches a day. Magyar has built a powerful support base in more than two years of touring the country, even in the small towns and villages were Fidesz traditionally dominates.
