JEDDAH: Madinah Gov. Prince Salman bin Sultan opened the third Umrah and Ziyarah Forum at the King Salman International Convention Center.
Organized by the Ministry of Hajj and Umrah in partnership with the Pilgrim Experience Program, the three-day event runs until April 1.
In his opening remarks, the governor affirmed that serving pilgrims is a deep-rooted commitment established since the Kingdom’s founding and upheld by successive leaderships.
He noted that the forum is gaining importance as a global platform that brings together experts, stakeholders, and investors to exchange expertise, explore opportunities, and shape the future of the Umrah and Ziyarah sector in support of Saudi Vision 2030 targets.
The governor also inaugurated the King Abdulaziz Foundation’s “Historical Atlas of the Prophetic Biography” and launched a naming initiative for neighborhoods and streets within the Rua Al-Madinah project, using historically documented names to preserve the area’s cultural and urban identity near the Prophet’s Mosque.
