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Aviva Mehta noticed her husband regularly talked about money and investing in his social circles. She set out to do the same among the women in her life.
The 27-year old started a book club focused on personal finance. The topic comes up regularly on video calls with friends. On a recent evening, the New York resident discussed investing over a glass of wine.
“Women are making strides in every other aspect,” Mehta said. “We have to normalize it for women and not just look at it as something that men do.”
Women are gaining ground — and in some cases surpassing — men by several measures of financial and professional wellness. Yet a data analysis shows women haven’t broken through the glass ceiling when it comes to participation in the stock market, an idiosyncrasy that advocates tie to societal norms and ongoing pay disparities.
