Devotees who paid $450 for a fun-filled “experience” in Florida last weekend were met with a concrete-floored warehouse and a $1 Barbie-branded hand sanitiser. Could this top the notorious Willy Wonka Experience?
Name: Barbie Dream Fest.
Age: Barbie has been around since 1959, so technically of pensionable age, even if she doesn’t look it. Barbie Dream Fest took place last weekend, in Fort Lauderdale, Florida.
Come on, Barbie, let’s go party? That was the idea. A glittery fun-filled weekend full of immersive experiences and installations, described as “the ultimate Barbie fan event”.
By whom? By the organisers, Mischief Management, who had licensed the Barbie brand.
