CMA also looks into Pasta Evangelists, funeral operator Dignity and review company Feefo in latest crackdown
The UK competition watchdog has launched investigations into five companies including Autotrader and Just Eat over concerns they have not done enough to tackle fake and misleading online reviews.
The Competition and Markets Authority (CMA), which has previously investigated the tech companies Amazon and Google, said its latest crackdown includes the funeral services operator Dignity, the review company Feefo and the restaurant chain Pasta Evangelists.
The CMA said that in the case of Autotrader and Feefo it was looking at whether a number of one-star reviews, moderated by Feefo, were excluded from being published on the car seller’s platform and therefore did not give consumers a full picture of other customers’ experiences.
The Dignity investigation focuses on whether staff were asked to write positive reviews about the company’s cremation services.
