The British meal supplement maker Huel is being bought by Danone for €1bn (£864m).
Founded in Buckinghamshire in 2014, Huel is best known for its shake powder, which it says is a nutritionally complete replacement for a regular meal. Its investors include actor Idris Elba and broadcaster Jonathan Ross.
It has since expanded its range to include ready meals, nutrition bars, and health drinks, all of which are plant based.
The company has previously got into hot water with the UK advertising watchdog, which has banned some of its adverts for making "misleading" claims.
One such advert made misleading claims about the cost savings associated with replacing a normal diet with meal replacement shakes, the watchdog said.
