Visit Bogota and it's hard to miss the Rappi bikes with bright orange bags featuring a moustache motif whizzing around the city dropping deliveries off.
The on-demand Colombian delivery platform is lauded as the country's most successful tech start-up, with the unicorn (a company valued at over $1bn [£750m]) said to be worth more than $5bn, and attracting over 35 million active monthly users.
Rappi's success signals a bigger change happening in Colombia – the country has shaken off its dangerous reputation, especially since the 2016 Peace Accord. It has become a magnate not only for tourists, but also immigrants moving to destinations such as Medellín and Bogotá from the likes of the US, Canada and the UK.
The country has become a key business hub with an emerging start-up scene. In a report published by KPMG last year, the accountancy multinational counted 2,100 start-ups in Colombia, up 24% from the year before.
"The country is in second position among the best start-up ecosystems in Latin America after Brazil," says Maria Peñaranda, manager of emerging giants and innovation at KMPG Colombia.
