In a world seemingly full of raw deals, the price of a hot dog and a soda at Costco hasn’t changed in 40 years.
While taking part in the viral CEO taste test videos, Costco’s head honcho Ron Vachris said it wouldn’t anytime soon.
Like the heads of Burger King, Wendy’s and KFC who jumped on the trend after McDonald’s CEO Chris Kempczinski awkwardly bit into the new XXL Big Arch burger, Vachris was filmed at a Costco warehouse food court chomping down on a dry glizzy.
“The hot dog price will not change as long as I’m around,” he said. “Amazing quality, amazing value.”
McDonald’s has its golden arches, Nike the swoosh and Walt Disney a castle – symbols of their iconic status in American life. Costco has its $1.50 hot-dog-and-soda deal, still the most popular item at its food court, especially now that high food prices are eating into household budgets. In the fiscal year 2025, Costco set a new record, selling more than 245 million hot dog combos.
