He's the chart-topping American rapper who's taken on the challenge of co-owning Swansea City FC.
And Snoop Dogg's ambitions don't end there - he has announced he wants to turn the city into the "Vegas of Wales".
But the people who live there aren't so sure: "I think he should leave us alone to be honest", one said, with another adding that "Swansea is perfect the way it is".
It comes as Swansea council itself has announced a £20m UK government-funded facelift for its Civic Centre, with proposals for an aquarium, lido, bars and shops.
Speaking to OK! Magazine, Snoop said he was "not playing" with his aim to get world-class chefs, hotels and clubs to the city, adding: "I want to bring a little fun for my people in Swansea, but when the players start winning trophies I am gonna need somewhere for them to celebrate in style."
