The brand has enlisted JW Anderson to help brew a 17-piece range of luxury fashionware, from ‘beer towel’ shorts to branded trousers and tops
You too can look like a pub carpet – and for the bargain price of £1,295. Such sartorial elegance – perhaps an option for anyone stepping out to celebrate St Patrick’s Day this week – is the aesthetic love child of a partnership between Guinness and the luxury clothing brand JW Anderson.
Launched earlier this month, the tie-up allows fashionistas to get their hands on a range of Guinness-wear, exploiting the ongoing metamorphosis of the “black stuff” from unfashionable pub staple to social media status symbol.
The 17-piece range features everything from elasticated shorts that look like a beer towel (£440) to an £850 Irish wool jumper, featuring the Irish brand’s famous harp logo, set against a cloudy cream that nods subtly to the head on a well-poured pint.
It is fronted by the actor Joe Alwyn and the rapper Little Simz, and “pulls from vintage brewery uniforms, Irish pub interiors and archival graphics, translating them into denim workwear, twisted jeans, towelling sets and knitwear”.
