Paris Hilton became a household name in the early 2000s as a new kind of celebrity — one who leveraged a “dumb blonde” persona into a global brand with more than $4 billion in lifetime retail sales.
Speaking with CNBC’s Tania Bryer in a New York hotel with deep family connections, Hilton, now CEO of her own media company, discusses how she uses AI to support her business, plans to launch a hotel chain and why she thinks she has proved critics wrong.
Watch CNBC Meets: Paris Hilton by clicking the video above.
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