The Uttar Pradesh government on Saturday (March 14, 2026) said products from 75 districts of the State will receive national and international platforms through PM Unity Malls. The initiative, aimed at providing new markets for local products and traditional craftsmanship, is being implemented through PM Unity Malls in Agra, Varanasi and Lucknow.
“The objective of these malls is to create a permanent platform where traditional industries, handicrafts and local products can be displayed and marketed at one place. This initiative will enable artisans, women and youth to connect directly with larger markets. ODOP (One District One Product) and GI-tagged products from various districts of the State will gain recognition at both national and international levels,” an official statement said.
The initiative is expected to revive traditional industries that have been declining in rural areas. “This step by the government is not only strengthening the livelihoods of artisans but also establishing local products as a new force of ‘Swadeshi’. The Central Government’s ambitious PM Unity Mall project is emerging as a major hub in States for the sale, display and branding of local products,” the statement added.
