Good morning. Just as more than 100,000 U.S. financial advisors are expected to retire over the next decade, Thrivent is racing to hire the next generation.
The Minneapolis-based financial services company announced this week plans to hire 600 financial advisors in 2026 as part of an effort to expand its workforce. The company exceeded the same hiring target in 2025 and said continued recruitment will help meet rising demand for purpose-driven financial advice.
“This is part of our growth plan,” Nick Cecere, Thrivent’s chief distribution officer, told me. “Adding new advisors is how we continue to grow our business.”
Thrivent recruits advisors through both its traditional field network and a newer Virtual Advice Team, an employee channel where advisors serve clients remotely rather than through a traditional in-person practice. Participants typically spend 12 to 24 months in the program before joining an established advisor team or launching their own practice.
The program attracts both early-career professionals and second-career candidates, Cecere said, like teachers, coaches and business professionals, for example, seeking a career focused on helping clients.
