Typically, in the world of fashion, what’s old is new. (And if you’re not aware of the industry’s 20-year cycle, then this lover of dad rock, Air Jordans, sweats and baseball hats is way out in front of you. But I digress.)
And if a rule of thumb applies to fashion weeks in Milan or Paris – or even the highly coveted teenage demographic – why wouldn’t it for the NFL, where expanded uniform closets and retro looks have become all the rage in recent years?
Pro football fans certainly had flashbacks on March 12, when the Tennessee Titans unveiled their streamlined new look – one that very much evoked their branding from decades ago. The callback seems likely to appeal to more casual football fashionistas (can a fashionista be casual by the way?). The Titans simplified their overly busy threads – which have gone through various iterations and numerous color combinations since 1999, not to mention bold design choices on the shoulders and hips – similar to the way the Arizona Cardinals did in 2023, when they shifted from a mess of various paneling and weirdly tapered piping and striping to something more Ohio State-adjacent … if you’re into that sort of thing.
(FWIW, the Titans ranked 29th among the league's 32 teams in USA TODAY Sports' most recent NFL uniform power rankings.)
