Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it like to be a top executive when you’re off the clock?

Fortune’s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work.

Today, we meet Toby Brittan, the 32-year-old CEO and co-founder of Whites Beaconsfield, the TikTok-famous teeth whitening brand he started in his early 20s from the floor of a small one-bed flat.

Raised in Britain’s rural Buckinghamshire, he started working at 16 years old—first on a fruit and veg stall, then at the retailer Argos and camera chain Jessops—before he went on to get a business management and economics degree, followed by a master’s in real estate.