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Once a fringe online subculture, the 'manosphere' – a controversial network focused on masculinity, dating, and gender politics – has entered mainstream culture.

Sometimes disguised as 'self improvement' or so-called 'hard truths,' many of these spaces promote 'Red Pill' ideology, which holds that society is rigged against men and that women are ultimately untrustworthy, manipulative, and hypergamous – favouring partners with higher social or economic standing.