US President Donald Trump (L) dances to the Village People's song YMCA as (L/R) House Majority Whip Tom Emmer, Speaker of the House Mike Johnson, Majority Leader Steve Scalise and Conference Chair Lisa McClain applaud during the Republican Members Issues Conference at Trump National Doral in Miami, Florida, March 9, 2026. SAUL LOEB / AFP

When the top US general spoke Tuesday, March 10, of his "respect" for Iranian fighters, the remark underscored a striking divide between the restrained language of the military brass and the swaggering rhetoric used by President Donald Trump and his administration.

From Trump joking that it was "more fun" to sink Iranian warships than to capture them, to Defense Secretary Pete Hegseth boasting that US forces were "punching them while they're down," critics say the administration's messaging – reveling in the destructive power of the US military – has been jarring.

The rhetoric has also been amplified online, where official accounts circulate slick videos celebrating US strikes, blending real combat footage with imagery drawn from Hollywood films and video games.

It has marked a departure from the more restrained language traditionally used by American leaders during wartime, even when describing battlefield success.