Self-styled ‘punk’ beer company bought land in 2020, pledging to plant Scotland’s ‘biggest ever forest’
The self-styled “punk” beer company BrewDog sold its Highland estate for a knockdown price after abandoning its efforts to plant Scotland’s “biggest ever forest” there.
BrewDog’s co-founder James Watt claimed its Lost Forest project at Kinrara in the Cairngorms national park would cover a “staggering area” and capture tens of millions of tonnes of CO2 during its lifetime.
The brewing company paid £8.5m for the estate in 2020. Watt said it would showcase the company’s efforts to make Brewdog carbon neutral by planting millions of trees, restoring degraded peatland and promoting ecotourism.
But in October last year Kinrara was sold for an undisclosed price to the “regenerative capitalist” carbon investment firm Oxygen Conservation after Watt was replaced as BrewDog’s chief executive and it posted losses of £37m.
