White House wages online propaganda campaign with aggressive and tasteless videos seemingly designed for young rightwing American men
Rap and EDM. Clips from action movies. Heads-up displays from video games.
As the war with Iran approaches its second week, the White House has leaned into an online propaganda campaign that seems less about intimidating Iran or projecting US strength abroad than it is about reaching a rather niche domestic audience: young rightwing American men who spend a lot of time online.
Over the past couple of days, the White House and officials affiliated with the Trump administration have shared on X a series of hype videos that aggressively, and tastelessly, show off deadly combat footage from the strikes on Iran, sometimes in combination with footage from fictional movies and video games.
The videos are short, rapidly edited, and seem designed to appeal to the attention spans and tastes of Gen Z males fond of video-game trash-talk – though it is unclear whether those Gen Z males universally appreciate the Trump administration’s narrowly tailored jingoism.
