The Duchess of Sussex's lifestyle brand has ended its partnership with Netflix, it has been announced.
As ever was launched by Meghan last year and supported financially by the streaming giant, in a separate deal to that of her TV content.
On Friday, both As ever and Netflix released statements confirming that the duchess's brand would become fully independent.
It follows last year's announcement of a much watered-down relationship between the Duke and Duchess of Sussex and Netflix over producing TV series for the platform.
A spokesperson for As ever said it was grateful for the partnership with Netflix during the brand's first year, adding: "We have experienced meaningful and rapid growth and As ever is now ready to stand on its own."
