Gen Z men are more likely than their Baby Boomer counterparts to believe wives should "obey" their husbands, a global study by Ipsos and King's College London suggests.
The study, which surveyed 23,000 people worldwide, shows that as many as 31% of men in their teens and twenties believed "a wife should always obey her husband", while 13% of older men aged 60 and over agreed with the same statement.
People from 29 countries took part, with the UK generally having more progressive views overall than the average of countries in the study.
In interviews with BBC News, the study's co-author says social media has played a "huge role" in changing attitudes worldwide, while a UK-based women's rights group says the statistics show we are "going in the wrong direction".
The cut-off points for generations is fiercely debated. According to the Ipsos report, the age brackets for the different generations are defined as:
