If you're building your baby registry or hunting for the best baby sleep products, you've probably seen Hatch everywhere. It's consistently listed among baby must-haves, recommended by sleep consultants and it's the first thing I'm reaching for when I'm sending a gift to new parents.

But, is it actually worth it? Hatch Baby is a new smart night light and sound machine designed to grow with your child, from newborn to toddler years. But it's more than just ambiance and white noise, here's what makes Hatch one of the top new baby sleep products and why so many parents swear by the brand.

Shop Hatch Baby

The Hatch Baby sound machine and night light is part sleep machine, part baby sleep solution. And, let's be real, in that first year, sleep is so important for everyone involved. But, don't just take it from me, USA TODAY Shopping editor Dylan Reffe is a first-time dad and he swears by it just as much:

"We started using a Hatch Rest when my daughter was ready for a crib around four months old. While sleep is a constant battle for most new parents, Hatch helped instill some pieces of regularity and familiarity with a new setting. Though I'm sure I've just jinxed myself, our now eight-month-old is a pretty great sleeper, and you simply cannot put a price on that."