Headlines about AI often focus on the most surprising or concerning innovations. But this misses out what really matters: the multi-trillion-dollar opportunity of enterprise AI. The race for AI-powered economic gains is on, and Europe can lead if it makes the right moves now.
As we enter the agentic era, moving from AI that talks to AI that acts, trust has never been more critical. Europe’s mature economies, leading companies, and regulatory rigor, give it an opportunity to pioneer trusted enterprise AI on an industrial scale—ahead of its rivals.
This is not an unreasonable ambition. The real economic potential of AI lies in proprietary data, unique to one enterprise or industry, but AI models are only using about 1% of it. Imagine the global competitive advantage that could be unlocked by major European industries if they infused their rich, sovereign data into AI models, applications, and processes.
European organizations are now focused on accelerating returns on AI investments while preparing for EU AI Act compliance. Three strategic levers will help fast-track their journey.
Shifting gears: From productivity to decision velocity
