With free storage at max from Google to Shutterfly to Snap, the price for your memories is rising

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The giddy days of free cloud storage enticed many to upload photos, documents, and other virtual mementos without a thought about all the space it was taking up. Those days, however, are now in the past for many Americans as people find themselves having to shell out increasing monthly amounts to maintain access to their virtual valuables.

From Snap

’s recent decision to cap free Snapchat Memories storage to the last of the lingering freebie deals going away — Alphabet’s Google Photos ended unlimited free backups for T-Mobile account holders — to more Alphabet