Cruz Beckham, the youngest son of David and Victoria, is trying to forge a path as the frontman in a rock band, and they started their first headline tour this week. What's more, they're not terrible.
When Cruz Beckham and his band played their early gigs supporting Welsh indie group The Royston Club last year, they did so under a series of different names.
He presumably didn't want their first steps to be in the full glare of the attention and judgement that comes with being a member of one of the world's most famous families. A nepo baby supreme.
But as he hard launches his music career, the 21-year-old knows he can't escape his identity, so he might as well embrace it.
At the first night of his first headline tour in Birmingham on Wednesday, it was literally up in lights above the stage throughout the show.
