OpenAI is projecting that its revenue will grow at a fast clip in the next few years and exceed $280 billion in 2030, according to a person familiar with the matter.

The revenue forecast reflects OpenAI’s strong momentum in subscription sales for its AI software to consumers and businesses. OpenAI also recently began testing advertising for certain users, creating a new potential moneymaker for the company.

OpenAI Chief Financial Officer Sarah Friar recently said the company’s annualized revenue topped $20 billion in 2025, up from roughly $6 billion the year prior.

CNBC was first to report the new revenue estimate.

Like its peers, OpenAI is racing to convince more companies and users to pay up for its AI services to help offset the immense cost of chips, data centers and talent needed to build its technology.