That raises concern about what various governments might do with these tools to influence citizens' views about warfare. A clear-eyed look at how administrations are exploiting these systems may help people and their nations navigate an uncertain future.
I am a security researcher who studies ways to explore and characterize the risk technology poses to individuals and society. The rise of AI-mediated influence has raised questions about the erosion of people's capacity to exercise free will and, by extension, society's ability to distinguish a just war from an unjust war.
AI-powered marketing
The integration of AI with location-based services is pushing the marketing frontier. Location-based services use geographic data from indoor sensors, cellphone towers and satellites to promote goods and services that are tailored to your location, a capability called geofencing.
When marketing firms couple massive amounts of data about individuals' behaviors -- including information that people voluntarily or unknowingly share through mobile device applications -- the firms can group, or segment, potential customers based on what they like, what they do and what they say.
