Virgin Atlantic on track to poach ‘tens of thousands’ of BA frequent flyers
Airline has offered to upgrade rival carrier’s members to a higher status during February campaign
Related reading
Virgin Atlantic borrows $745mn against Heathrow slots in Apollo deal
Airline will use funds from US private capital firm to finance cabin upgrades and Starlink WiFi
Airlines cut prices to entice holiday bookers worried about jet fuel
Companies locked in a ‘confidence game’ with consumers to persuade them to book
Delta expects earnings jump amid ‘premium arms race’ in upmarket travel
US airlines invest in upgraded cabins and exclusive lounges as high-end and corporate travel remains resilient
Virgin Atlantic boss says higher jet fuel prices are ‘here to stay’
Chief executive Corneel Koster also says UK airline will struggle to turn a profit in 2026
Good news for business travellers
The seats in economy that so many of us use are finally getting an upgrade
BA forced to downgrade thousands more loyalty scheme members after ‘error’
Some passengers were wrongly told they would keep their Gold or Silver tier status in shake-up of its loyalty programme